Crafting strategy : embodied metaphors in practice by Loizos Th Heracleous; Claus D Jacobs

By Loizos Th Heracleous; Claus D Jacobs

The rationalist method of strategizing emphasizes analytical and convergent considering. with out denying the significance of this method, this ebook argues that strategists needs to learn how to supplement it with a extra inventive method of strategizing that emphasizes man made and divergent methods of pondering. The theoretical underpinnings of this method comprise embodied realism, interpretivism, perform idea, concept of play, layout pondering, in addition to discursive techniques resembling metaphorical research, narrative research, dialogical research and hermeneutics. The publication comprises in-depth discussions of those theories and exhibits how they are often positioned into perform by means of providing unique analyses of embodied metaphors equipped through teams of brokers with step by step reasons of ways this method may be carried out and facilitated. The hyperlink among concept and perform is extra supported by way of the inclusion of numerous vignettes that describe how this technique has been effectively hired in a few firms, together with BASF and UNICEF
''The rationalist method of strategizing emphasizes analytical and convergent considering. with out denying the significance of this method, this publication argues that strategists needs to discover ways to supplement it with a extra inventive method of strategizing that emphasizes man made and divergent methods of pondering. The theoretical underpinnings of this strategy contain embodied realism, interpretivism, perform thought, conception of play, layout pondering, in addition to discursive methods equivalent to metaphorical research, narrative research, dialogical research and hermeneutics. The booklet comprises in-depth discussions of those theories and indicates how they are often positioned into perform through providing distinctive analyses of embodied metaphors outfitted by means of teams of brokers with step by step reasons of ways this method may be carried out and facilitated. The hyperlink among conception and perform is additional supported through the inclusion of a number of vignettes that describe how this method has been effectively hired in a couple of agencies, together with BASF and UNICEF''--  Read more... computing device generated contents word: record of figures; checklist of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the field; Vignette B: UNICEF; 2. Metaphor and embodied realism; three. studying embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); four. Crafting technique as a convention of embodied recursive enactment; five. Play, analogical reasoning and discussion within the crafting of approach; Vignette D: Hephata; 6. knowing agencies via embodied metaphors; 7. Sensemaking via embodied metaphors in association improvement; Vignette E: Privatbank; eight. procedure as a crafting perform; Vignette F: Worldvision New Zealand; nine. the method of strategizing via crafting embodied metaphors; word list; Index

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1993. The pitfalls of strategic planning. California Management Review, Fall, 36(1): 32–47. Piaget, J. and Inhelder, B. 1972. The psychology of the child. New York: Basic Books. Sutton-Smith, B. 1997. The ambiguity of play. Cambridge, MA: Harvard University Press. Weick, K. E. 1990. Introduction: Cartographic myths in organizations. In Huff, A. S. and Jenkins, M. ), Mapping strategic thought. Chichester: Wiley, 1–10. vignette b UNICEF Drafting a blueprint of an efficient organizational structure Context and goal In August 2009 and in the context of a newly launched strategy development process, the CEO of UNICEF Germany and her top management team of six heads of business divisions and functions gathered for a two-day management retreat to draft a more efficient organizational structure to deliver on the organization’s mission.

Managing the metaphors of change. Organizational Dynamics, 22(1): 44–56. Merleau-Ponty, M. 1962. Phenomenology of perception. London, New York: Routledge. Morgan, G. 1980. Paradigms, metaphor and puzzle solving in organization theory. Administrative Science Quarterly, 25: 660 –71. 1983. More on metaphor: Why we cannot control tropes in administrative science. Administrative Science Quarterly, 28: 601–7. 1986. Images of organization. Beverly Hills, CA: Sage. 1996. An afterword: Is there anything more to be said about metaphor?

Improving strategic planning. McKinsey Quarterly, July–August: 1–11. Mintzberg, H. 1993. The pitfalls of strategic planning. California Management Review, Fall, 36(1): 32–47. Piaget, J. and Inhelder, B. 1972. The psychology of the child. New York: Basic Books. Sutton-Smith, B. 1997. The ambiguity of play. Cambridge, MA: Harvard University Press. Weick, K. E. 1990. Introduction: Cartographic myths in organizations. In Huff, A. S. and Jenkins, M. ), Mapping strategic thought. Chichester: Wiley, 1–10.

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