By Adrian Johns
Within the Nature of the booklet, a travel de strength of cultural background, Adrian Johns constructs a wholly unique and brilliant photo of print tradition and its many arenas—commercial, highbrow, political, and individual.
"A compelling exposition of the way authors, printers, booksellers and readers competed for energy over the published web page. . . . The richness of Mr. Johns's booklet lies within the excellent element he has amassed to explain the area of books within the first centuries after the printing press arrived in England."—Alberto Manguel, Washington Times
"[A] colossal and stimulating account of where of print within the heritage of data. . . . Johns has written a significantly realized primer."—D. Graham Burnett, New Republic
"A unique, engrossing, and surely eye-opening account of the formative phases of the print tradition. . . . this is often scholarship at its best."—Merle Rubin, Christian technology Monitor
"The so much lucid and persuasive account of the recent type of wisdom produced by means of print. . . . a piece to rank along McLuhan."—John Sutherland, The Independent
"Entertainingly written. . . . the main entire account to be had . . . good documented and engaging."—Ian Maclean, instances Literary complement