By Dan Steinbock
Classes for reaching worldwide competitiveness, one marketplace at a time, from overseas enterprise immense NokiaWinning throughout worldwide Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications chief. Why are Nokia's classes severe for different businesses and industries? whereas multinationals dependent in huge nations make the most of inherent advantages--such as a house base that regularly bills for 30 to 50 percentage in their revenues--multinationals dependent in smaller nations comparable to Nokia, get pleasure from no such aggressive aspect. Nokia, in reality, generates lower than 1% of its sales in its domestic base. To this type of corporation, worldwide competitiveness is an issue of existence and demise. With unheard of entry to Nokia's leadership, Winning throughout worldwide Markets finds the awesome tale of Nokia's resilience and persistence. indicates how Nokia's flexibility and concentrate on its humans and native markets force its precise worldwide approach.Includes specific interviews with Nokia's senior executives and key partnersProvides a roadmap for constructing, shooting, and maintaining international advantageThis publication offers a roadmap for constructing, shooting, and maintaining strategic international virtue in contemporary ever-changing global.