By Susan Bregman, Kari Edison Watkins
Timely updates, elevated citizen engagement, and better advertising are only the various purposes transportation companies have already began to undertake social media networking instruments. Best Practices for Transportation business enterprise Use of Social Media offers real-world suggestion for making plans and enforcing social media from major govt practitioners, educational researchers, and experts.
The ebook offers an outline of many of the social media structures and instruments, with examples of ways transportation corporations use every one platform. It includes a sequence of interviews that illustrate what inventive corporations are doing to enhance provider, offer real-time updates, garner precious details from their consumers, and higher serve their groups. It finds strong classes realized from a variety of transportation businesses, together with a neighborhood airport, urban and kingdom departments of transportation, and municipal transit companies.
Filled with examples from transportation corporations, the textual content presents principles that may observe to all modes of transportation together with mass transit, highways, aviation, ferries, bicycling, and jogging. It describes how one can degree the influence of your social media presence and likewise examines complicated makes use of of social media for acquiring details via related to shoppers and interpreting their social media use.
The booklet outlines the entire assets it is important to preserve a social media presence and describes how one can use social media analytical instruments to evaluate carrier strengths and weaknesses and buyer sentiment. Explaining tips on how to conquer the electronic divide, language obstacles, and accessibility demanding situations for purchasers with disabilities, it provide you with the knowledge of a number of the social media applied sciences besides the knowhow to figure out which one is healthier for a particular state of affairs and purpose.
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Additional info for Best Practices for Transportation Agency Use of Social Media
Unregistered users can read tweets, but only registered users can send them. Users can subscribe to or follow posts from other members, and members can share tweets with their followers by forwarding or “retweeting” updates of interest. ” Twitter posts often include a “hashtag,” which is a word or phrase preceded by a # symbol that functions as a searchable keyword. Twitter claimed more than 200 million active users in February 2013. According to its website, it took Twitter 3 years, 2 months, and 1 day to reach its first 1 billion tweets.
Organization users include businesses, government agencies, brands, public figures, and celebrities. They may set up profiles and provide updates for followers and constituents. Individuals may subscribe to an organization’s updates and show their support by clicking a “Like” button. This is known as “liking” a page and replaced an earlier option to be a “fan” of a page. Unlike personal pages, anyone can see an institutional page—even people without Facebook accounts. The following examples highlight how Amtrak, Zimride, and the Texas Department of Transportation—three very different transportation organizations—use Facebook.
Do you use Flickr to disseminate photos to the media? Yes, and the reason is we can get higher resolution on photos shared through Flickr than we can if we put it with a press release. I can put a 5 MB high-res photo that the Seattle Times can use for their print edition. We will often put a whole set of photos with a story. Sometimes we won’t even do a news release. We’ll just put a set of photos up and just put stories beneath each one of the photos. And let the story tell itself. What we’ve also done is take B-roll of major storm areas where the regular media can’t get to and post it on YouTube.