100 Great Businesses and the Minds Behind Them by Emily Ross, Angus Holland

By Emily Ross, Angus Holland

Risk-loving marketers. leading edge geniuses. Self-starters and mavericks. The world's maximum companies have been outfitted through detailed humans, every one bringing their very own type and savvy to the marketplace.

100 nice companies and the Minds in the back of Them is a various and encouraging collections of significant enterprise tales. overlaying various luck paths, remarkable concepts and fascinating marketers, every one profile explores the genius in the back of the best company minds:

o A mother's thought that introduced child Einstein
o Aveda's trip from hippie to hip
o How Guinness overcame a centuries-old challenge to overcome new markets
o TiVo's lengthy struggle to provide an explanation for the genius in their product
o How Oprah went from individual to empire
o and plenty of more

An engrossing examine what makes marketers and enterprise geniuses tick, this booklet highlights the pivotal moments within the lives of serious companies, with lasting lesson at the paintings of creating your enterprise successful.

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3 billion Mattel is the number one toy company in the world, incorporating toy giants including Fisher-Price and Hot Wheels. One of the original Barbies from the first New York Toy Fair in good condition is worth around $5,000. NOTES “I realized that if . ” Handler, Ruth and Jacqueline Shannon. Dream Doll: the Ruth Handler Story. Longmeadow Press, 1994. “They didn’t think . ” Handler, Ruth and Jacqueline Shannon. Dream Doll: The Ruth Handler Story. Longmeadow Press, 1994. REFERENCES Brand Strategy, BusinessWeek, Financial Times, Fortune, Los Angeles Times, Marketing, The Economist, The Guardian, The Independent, The Observer, The Times, USA Today, Washington Post Hallmark Cards Folksy pansy greeting cards are more popular than you might think T H ALLMARK GREETING CARD EMPIRE , Joyce C.

She sold the first bottle of Mistake Out in 1956. ORN IN 2/21/08 4:42 PM Page 39 The Long and Winding Road | 39 The recipe for Mistake Out evolved over time as Graham always wanted to improve the product to be thicker and faster drying. Unable to afford the services of a real chemist, the resourceful Graham recruited an office supplier, a school chemistry teacher, and a friend from a paint company to help her perfect her product. As Mistake Out became increasingly popular, her son and his friends helped fill bottles with the white mixture in Graham’s garage.

Al Lippert, an overweight buyer for a coat company, and his wife, Felice, heard about Nidetch’s meetings and invited her to their home for a meeting. As well as quickly starting to lose weight (one of the Lipperts’ sons had described his parents as being “like two beach balls”), the Lipperts immediately saw the business potential in these meetings. Nidetch and the Lipperts hatched a plan at the Lipperts’ kitchen table for an enterprise they called Weight Watchers. They would N 2/21/08 4:42 PM Page 55 Do What You Love | 55 run weekly motivational, empathetic meetings and charge a fee.

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